Vintage creative tones are popular right now, as they easily add nice flavor to the photo. However, just tweaking your contrast, desaturating image and adding some split toning might not satisfy you ( me too 😉 ). Then you have to dig deeper into Lightroom settings just to find the tone you will be happy with 
I processed these photos with Love Letter preset from the recently updated Distinct Analog Collection for Lightroom 4/5 ( now for RAW & JPEG! ) These vintage lightroom presets can do wonders for you.
Before / After: hold your mouse over an image to see the photo before applying the preset.
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